Tequila Herradura - A Tequila Veteran Changes its Look

Herradura is one of the oldest and most respected brands of Tequila out there. It has been around for 140 years and won a multitude of medals for its outstanding quality and taste. For example, in 2007 Wine Enthusiast magazine voted Tequila Herradura "Best Distillery of the Year". It was founded by Ambrosio Rosales and Aurelio Lopez in 1870 and it is believed by many, that Herradura produces the world's highest quality and most authentic Tequila.

Herradura have now changed their packaging to reflect a refined brand personality and also the cultivated taste of its customers. They achieved this by embedding images from the Herradura heritage. The horseshoe (herradura in Spanish), which gave the Tequila its name, is now more prominently and realistically displayed on the bottle. Also featured are images from the manor (hacienda in Spanish), where the Tequila is produced. Different coloured ribbons now differentiate between the Blanco, Reposado and Añeno.

Casa Herradura is based in the the small town of Amatitán, which lies in the fabled Jalisco state in the heart of Mexico's Tequila region. In keeping with its tradition Herradura only produces 100% blue agave tequila liquor, which is processed with traditional methods like cooking the agave plants in clay ovens and the fermentation with natural occurring yeasts. These methods lead to a Tequila with a rich and at the same time smooth taste.

If you want to find out more about Tequila and Tequila cocktails, then check out my blog on Tequila drinks.